Alright, let’s get real for a moment. The term “marketing strategy” gets thrown around all the time. You hear it in meetings, see it on LinkedIn, and maybe even write it in your business plan. But what does it mean?
Here’s the simplest way to put it: A marketing strategy is just a smart way to tell the right people about your business, without wasting time or money.
At AdGrowMedia, we’ve worked with all kinds of businesses, from small shops to international clients. One thing is always true: the businesses with a clear, focused strategy are the ones that grow.
So, What Is a Marketing Strategy?
It’s not rocket science. A strategy is a plan. It helps you answer basic questions like:
Who are you trying to reach?
What do they care about?
Where do they spend time?
How can you get their attention?
Think about it like this: You’re selling shoes. If you try to sell them to people who don’t even wear shoes (weird, but go with it), you’re wasting your energy. A marketing strategy helps you avoid that.